LONG LIVE BUSINESS 3.0

Wildfire Media World. Welcome to our World!

We have entered the year 2017! Traditional Sales, Marketing and Management is dead. We now use data to predict future outcomes and anticipate what customers, competitors and partners need, way before they do. This is called Predictive Enterprise.

 

 

In order to stay relevant and grow business, all industries are fast harnessing the power of AI. Whether it be through Automated Deep Learning systems. Big Data Analysis, Cloud Computing, Automated cognitive computing or Applied Data Science, the new Business 3.0 model builds prediction into its strategy. Sounds way too complicated for so early in the year, right? Not really…here is how you can become a Predictive Enterprise and upgrade to Business 3.0.

wildfiremediaglobal

There are many ways you can leverage online resources to listen to what customers, competitors and even employees are saying and anticipate their every need. Using the information you extract, you can innovate faster than anyone to emerge ahead of the pack in every way. Here are some ways to become a Predictive Enterprise.

wildfiremediaglobal

CRM Automation

By applying Automated Deep Learning algorithms to software, companies can automate their CRM. The data extracted can perform various functions like assessing a customer’s lifetime value, what products they require most and how often they require them. The knowledge gained will be useful in predicting what they might need next, and avail opportunities for improvements and innovation.

 

Live Reporting

Your in-house programs can give you reports which you can use to gain insight into spend analytics, customer service performance, manufacturing variability, logistics optimization, consumer demand forecasting and supply chain risk management. But more than that, they can help you offer your customer more than what you thought possible! Big Data analysis affords you a deeper look into your business, helping you solve problems and deliver a better service to your customers. Social Media is another form of Big Data Analytics whereby you can gain insight into your customer’s behavior, reactions and predict future outcomes. This is how so many companies send you recommendations and newsletters pertaining to your interests.

 

Online Applications

Various internet giants like Windows, Google and Amazon allows documents to be shared on their servers. This is where Cloud Computing comes into play. Through their online applications you can access your documents from anywhere and share them to anyone. Information is easily stored and accessed, but the real eye popper about cloud based data is that it can be processed. This lends businesses the opportunity to harvest data from numerous resources. The more information a manager/ sales, purchasing or marketing employee is armed with, the better planning they can do. Having the bigger picture helps in the decisions they make, which ultimately funnels down to the service and support your customer receives. Many brand innovations can stem from the Cloud based computing with the correct information.

 

Data Mining

Just like Big data analyses, data can be mined through Automated Cognitive computing. A broad spectrum of technologies incorporated into software, can enable a business to input instructions, and have the machine learn from the data gathered, find hidden insights and produce an output which anticipates a specific need within your business. It is all about the rhythms in algorithms.

 

Forecasting

Applied Data Science is another word for data analysis, but guess what? There are actual University courses offered in this profession. The very capable Applied Data Scientist is able to delve even deeper into data and analytics extracted. This will help businesses to find even more creative ways to generate business value & generate more business. By using past data, your business will be able to recommend similar products or services to customers in future. Businesses will also be able to forecast complex behaviors, trends and  make viable business decisions before any competitor.

The way in which companies will use data to plan production, keep optimal stock levels, recommend products to drive sales and send automated personalized responses to customers has changed. Information is no longer retrieved for present day monitoring, but to enhance the customer’s experience and future business decisions.

Interactive websites, with the best analytical tools, and solid social media management is the key to becoming the next best Business 3.0!

Wildfiremediaglobal

Join our family and subscribe to our Awesome Newsletter!

3 + 9 =

Start Up Growth Hacking Management in 5 Easy Steps!

Start Up Growth Hacking Management in 5 Easy Steps!

Wildfire Media World. Welcome to our World!

We all have dreams. Dreams to independently generate income from a hobby or skill that we are passionate about. Be it to give our children a future, live peacefully on a deserted island with sufficient air conditioning and unlimited WiFi someday, or sail around the world in a luxury yacht when we retire, those goals are woven into our dreams. We start our own businesses in the hope to reach our goals sooner, and get away from the depressing pressures of working for someone else.

With the doors open to our four walled dream catchers, comes the reality of marketing and managing a business. However in today’s day and age, that all is done through Growth Hacking, a fancy name for digital age marketing coined by Sean Ellis.  At every step of the way, growth hacking is used for customer acquisition, engagement, transaction, retention and referral.

growth, hacking, marketing, business, startup, management

But first: Why should start ups incorporate growth hacking? Why should existing large corporations bother with this concept? 

The nature of the internet has forced businesses, new and old, large and small, to focus all their efforts on growth. Direct sales pitches and broad based advertising no longer works, because consumers base their buying decisions on the results of online research. They don’t just Google your website, they investigate your heart, body and soul! Allow me to explain:

  1. The company’s heart: Consumers want to know that the company share their values and interests. They want to know that they are dealing with real people, who also face real issues and love the same things they do. What you say online and how you say it is about more than just your core business. It is about how you fit in with your customers.
  2. The company’s body: Consumers don’t just research your products. They research your online reputation. How you interact with them and others, your reviews and the way you handle bad press goes a long way!
  3. The company’s soul: There is something to be said about the sense of community, belonging and value your business can offer them. People want to connect more than ever, because the internet (though it opened up so many ways of communicating), it has left us feeling more disconnected than ever.

The ever changing consumer behavior and spending habits of online users forces product designers, marketers, sales staff, customer service staff and all other departments within a business to change their thinking and tactics in order to keep up. Growth hackers use their knowledge of their products and avenues of online distribution to find ingenious, technology based concepts in order to fit in with the new way of how consumers shop.

 

“There are hundreds of Growth Hacking tools and ideas to use. But how do you manage it?”

wildfiremediaglobal, growth hacking, start up, small business, marketing
  • Start Up Growth Hacking Management Step 1: 

Have actionable goals for every step from customer acquisition to customer referral! How are you going to attract new customers? How are you going to engage with them? What do they need to make the leap from browser to purchaser? What can you do to retain them as a loyal customer? How can you turn them into brand ambassadors and encourage them to refer your products or services? If you don’t know how, then boy! You are going to want to stick around for next week’s post!

 

  • Start Up Growth Hacking Management Step 2: 

The next step to manage not just your growth hacking tactics, but how they fit into your goals, is through Analytics. Track content creation metrics in terms of size, length, and visuals. Track content created by others as a result, content shares, likes, and devices used. Track content shared in terms of location, demographic, times, KPI’s and platforms. Analytics don’t just inform you when your goals have been reached. It can shape and help you redefine new goals, and it can eventually be used as historical data and be used for relevant tracking metrics of new growth hacking tactics. Easy right?

 

  • Start Up Growth Hacking Management Step 3: 

By leveraging your existing strengths to build plans, goals and tasks, your business can funnel it’s best resources to follow the path of least resistance. What the hell does that mean? Let’s use your product knowledge as an example. During customer acquisition, engagement and retention you can leverage the product knowledge you have, to plan content for your company blog, newsletter and social media campaigns. Much easier than trying to spit out something intelligent to say, which will take much longer and more resources! Thereby you can manage not only the content you put out there, but also set time efficient tasks which fit into your goals.

 

  • Start Up Growth Hacking Management Step 4: 

Before you put your goals into action through whatever growth hacking tactic you have chosen, the best thing to do is to make up a Hypothesis for every possible eventuality and outcome. “Oooh….kay, sounds easy, but why?” I hear you ask.  Having a list of possibilities of what could go wrong, what you hope to achieve and what you think will happen, and comparing that to what had actually happened, will help you manage future growth hacking ventures. As your start up grows you will be less likely to repeat past mistakes and try new things.

 

  • Start Up Growth Hacking Management Step 5: 

When all is said and done, nothing beats control groups and A/B Testing. Whether you want to acquire new customers, engage with them, turn them from a visitor into an user or buyer, or keep them on as loyal customers, and convert them to brand ambassadors, running experiments and tests continuously is the best growth hacking management step for your start up. It is the wash, rinse and repeat to your business cycle, because you will know what works and how to achieve your goals faster and better.

small business, growth hacking, digital marketing, wildfiremediaglobal

There you have it. Start up growth hacking management in 5 easy steps. You might wonder why I did not start with growth hacking tactics first. Would you put the tenderized steak on the barbecue before prepping the grill and starting the fire? Yeah… didn’t think so either. Lucky guess I think. Next week tune in for the 3 P’s of Growth Hacking. The ultimate tactics to attract, keep and turn your visitors…Vampire style! Blah-blaaah Blah!

Join our family and subscribe to our Awesome Newsletter!

12 + 10 =

The Darth Vader approach to Content Marketing

The Darth Vader approach to Content Marketing

Wildfire Media World. Welcome to our World!

Darth Vader is probably the most scariest and unrealistic character to base your Content Marketing strategy on. However this character can teach you a thing or two!

The objective of every company, big or small, no matter what industry they are in, is to create awareness, generate leads and drive sales. In the digital arena, direct selling is no longer acceptable. In fact consumers will ignore you like the homeless guy in the alley.The key to sales is Content Marketing.

Every business wants to create viable and effective content, in order to connect with their customers, and stand out from their competitors, but that is not always easy. The web is saturated with information.  Many give up and many don’t bother at all. You need to have faith in your business and your product! You also do not need to hire a Content Marketer. You can do your own in-house content marketing and become an expert Content Marketer in your own right.

 

“Content Marketers do not need a budget! They just need a voice.”

This is why you should be like Darth Vader. He knows what he wants and he takes it. You want to create awesome content to connect with customers, start conversations and leave your digital footprint?  We have some awesome tips for any business to start today!

First…ALTER THE DEAL! Set up a Content Marketing Strategy or change the one you have. Know exactly who, when, where, why and how you want to reach customers online. Once you know everything about your customers, start creating content that they will identify with. Your posts should always follow the 70-20-10 rule.

70% is created and curated content (shared content from your influencers, competitors and market leaders -but remember to always credit their work in your posts or tweets). Created and curated content consists of blog posts, articles and information that will educate, entertain and add value to your customer’s life.

20% should be personal content. This is about sharing experiences and valuable lessons with your customers. It can also be content that shows your customers that you share their values and ideals, whilst giving them a sense of belonging.

10% should be promotional content, however always have a “call-to-action” in each post and tweet, and always give the customer an incentive to share or make use of your promotion.

 

 

So about that 70-20-10 rule. How exactly do you get the 70% created and curated content? That is easier than you think. You have the information (sorry Darth…the “power”) at your fingertips. You just need to put it into blog posts.

Email queries from customers on your products and services can be used as content for a detailed blog post about each topic. Alternatively you can make up a post about all the Frequently Asked Questions and post it as a list on your blog. Your website’s FAQ section can also be used to build a detailed blog post.

What many people don’t realize is that employees hold a well of knowledge in their hands. Anyone from the receptionist, sales staff, accounts staff, and even management can give ideas based on their first hand experiences with customers or telephonic queries that they have received. Past conference materials, presentations and lectures can be incorporated, either as a blog post, video, or slide-share on your blog.

Information learned and obtained from Trade Shows can be used to further build on the knowledge you have of your industry. You can go so far as to use what your competitors are saying about you, against them in a post. (That’s so Darth Vader!) Of course you don’t want to blatantly say anything negative about your competition, but making them out to be the bad guys and look like fools in a subtle, funny manner, does work.

The next item on the list…is lists. Readers love statistics and facts, so blow them away with research in your field that you have done online. Even better, put it into a pretty little picture format, like an infographic and you’ve got gold! Use current events and Twitter trends and relate them to your products or services. Better yet, share with them what you and other employees need and use to do your daily functions. A “day in the life” or “behind the scenes” look into your business is better than any reality show. Your top 10 , advice and how to’s on using your products and services in a video format will make for killer content, and add a little variety to your normal posts too.

Darth Vader the crap out your customers, competitors and online conversations to get the topics you want to post about.

To find curated content to share with your customers directly to your social media platforms, or use the content in your blog posts, there are some great online sources like Trendspottr, ScoopIt, Reddit, etc. However you can checkout this great article by the Content Marketing Institute for more ideas. (see what we did there? – curated & credited!)

 

 

 

Join our family and subscribe to our Awesome Newsletter!

10 + 8 =

Evaluate us!

Evaluate us!

We value our community and would like to know exactly what you think. Evaluate us and feel free to elaborate on your likes, dislikes, suggestions and opinions in the comments section?

How To Adapt & Succeed in 2017

How To Adapt & Succeed in 2017

Wildfire Media World. Welcome to our World!

Businesses will need to step up their content marketing strategies and marketing efforts to accommodate an ever growing spectrum of consumer platforms and adapt to the consumer’s changing habits.

Last week we featured a post on how consumer behavior will change in 2017 and the impact it will have on businesses.

This week, we want to help you adapt to changing consumer behavior and show you how.

Business will need to go where the consumers are, and they go to where information is the easiest to obtain: social media. With so many social media platforms and many more to appear in the future, businesses need to step up their game. The key is to set up not just a multi channel content marketing strategy, but a digital marketing strategy as well, in order to stay relevant, drive conversation, generate leads and give customer’s what they value most.

A good digital marketing strategy allows for organizations to have cross-channel engagement with their shareholders/ investors, employees, suppliers and customers. For seamless and consistent engagement to work across all channels, companies will need be innovative and incorporate the latest technology. The focus will be on converging applications, channels, content, devices, networks and interaction. To converge all this, many companies will have to change their business models.

 

“The consumer expects the same interaction online as in the store, or expect the interaction they started online, to continue in a store.”

The good news is that you don’t have to change your entire business model. Companies can incorporate a digital marketing strategy into their existing business model, provided that they truly understand the needs of their customers, the shifts in their market place, the differentiation strategy of their business, and the best means for achieving success. Some companies have gone so far as to create a spin off business, to test a completely new digital marketing strategy without causing their traditional customers any unease.

So, how do you develop a digital marketing strategy? The first step is to assess your current business model and see where your strengths and weaknesses lie on the digital front. Based on the model below you can begin to formulate an action plan on how to bring your business model into the digital age.

 

 

 

 

Once a digital marketing strategy has been formulated, businesses and organization can set up a content marketing strategy geared towards conversation and conversion generation. Your content needs to be relevant to whatever industry you are in, and serve to enhance your visitor’s experience as well as educate them. Whatever content you create to share with your target audience, needs to be relevant, valuable and needs to be consistent. It needs to be about things your customers care about. You also want to create content that influencers will want to share to their audience! This will not only improve your SEO ranking, but will be great PR too.

The final step is to reach customers! With so many platforms out there, the best way to reach your customer is to know them and what their interests are. They will be on the platforms most in sync with their values and what information they find useful. However, in today’s economy, business will be looking towards reaching as many potential customers as possible, and build a relationship with them well in advance. As mentioned before, digital convergence of applications, channels, content, devices, networks and interaction will need to be developed. Marketing and advertising campaigns need to be designed for customer who also stream information online directly onto their smart TV’s or smart phones. Content marketing campaigns can use online solution companies, like Hootsuite to provide services for cross posting on multiple social networks and devices, following conversations & interactions, launching campaigns, analytics and more. For seamless and consistent engagement, Digital convergence for content and advertising across all channels, networks, applications, interactions and devices work best in the form of video.

 

Join our family and subscribe to our Awesome Newsletter!

9 + 7 =

The Future of Business in 2017

The Future of Business in 2017

Wildfire Media World. Welcome to our World!

This is what the future holds for businesses in 2017. The game will be changing in every form from Content Marketing, Social Media, to the very way business is conducted. And that is only online! Imagine the changes in the real world?

Browsing habits of consumers have changed already this year. Even though Facebook, Twitter and LinkedIn have increased their reach through video sharing, many more platforms are going to make an appearance in 2017. Snapchat has already taken over as the leading platform for video. By next year, businesses will need to go where the consumers are, rather than share to social networks directly from their website or blog. Consumers are everywhere and they go where information is the easiest to obtain in the shortest amount of time. Many would think consumers go directly to the company’s website, but the fact is that they turn to social media first.

“Where consumers go, so must we.”

So where does that leave businesses?

A recent survey by Hubspot showed that video is clearly the future. Consumers have busy lives and as a result, they need content that is easily “digested” and skimmed through. With a mobile focused society, that is even more important. The majority of consumers use their mobiles to search for products, information and services, using popular search engines, and social media like Facebook and LinkedIn. They pay more attention to videos, than pod casts, although the latter has been on a steady rise and will most likely become more popular by next year. Consumers are interested in news first, then social media posts, research content, online classes and interactive tools and games. We can only hope Pokemon Go, stays out of the equation.

We also predict that In 2017, there will be a rise in AI technology, which will be incorporated into some consumer platforms and will no longer be limited to voice search adaptations like Siri.

With all the new innovations soon to be launched by Facebook, Google, Amazon and other online giants, businesses will need to step up their content marketing strategies and marketing efforts to accommodate an ever growing spectrum of consumer platforms and adapt to the consumer’s changing habits. We will be telling you how you can do that in our next post. But make no mistake, 2017 is going to be a very interesting year!

Join our family and subscribe to our Awesome Newsletter!

2 + 13 =

10 Reasons your Online Presence is Failing

10 Reasons your Online Presence is Failing

In the global economy today, it is more important than ever to have an online presence. Self employed artists like Authors, Photographers, painters and designers, or home based businesses, corner shops, FMCG stores, and major multinational corporations are all in danger of losing out on opportunities and valuable income.

Most businesses have the basics like a Facebook page and Twitter account. Some even go further and use Instagram, Snapchat, Whatsapp, Skype, Pinterest and other platforms to reach their target audience. They put in a great amount of effort and yet yield very little results. Why is that? The reasons are simple.

1. Punctuality!
You need to show up for your audience, and you need to show up on time. If you miss the peak hours your target market is online, your posts will get lost in the feeds and won’t be seen by those very important customers.  Do research online to find out where and when your demographic is online and schedule posts for those times.
2. Bad information!
It is pointless posting content at the optimal time, when the content itself is useless. You know who you want to sell to. Therefore post content that will be of interest to them. A little awareness, a lot of indirect marketing and a smidge direct marketing will go a long way. The best rule to follow is the 70-20-10 rule. 70% of your content should be blog posts, info-graphics, shares from your customers, competitors and popular conversations. 20% should be information that will add value to your target audience’s life, for example; shared values, experiences and educational posts. 10% and ONLY 10%, should be promotional content.
3. Too many Excuses!
The best time to start developing your online presence is right now. Even seasoned professionals get tired of posting content, but they do it. They don’t make excuses for not posting daily. Don’t wait for that special sale to start or your book to be launched. Start in advance and gain traction with whatever campaign you want to run.

“Stop making excuses”

4. Doing the bare minimum!
By posting a few things online and not actively engaging and sharing your content, you will not get far. You also need to encourage others to share your content in order for it to be seen. Simply having a one sided presence is not enough.
5. All smart and no brains!
Once you engage with your customers, it is pointless to act like you know everything and not take other’s opinions or suggestions into consideration. Don’t always give out information. Ask questions, run polls and get your audience involved. Make them feel like they are contributing to your business and adding value to the lives of others.
6. No conviction.
You have to believe in yourself, your business and your company’s vision, values and mission. If you don’t believe in what you are doing, you can not expect others to do so. Share those beliefs, core values and missions. Your business has to come across as authentic, approachable, knowledgeable, professional and friendly. Reflect that in everything you do online.

7. Lack of productivity!
It is all very well to have an online presence, yet not know what to do with the information you gain in return. Many businesses simply ignore valuable analytics and insights into their business and blindly continue posting. Know what works, when, where, how, who and why. These insights will drive traffic to where you need it most….your bank balance!
8. Wrong kind of interaction!
To have an online presence, you need to interact with past, present and future customers. You also need to interact with your competitors and drive conversations. It sounds difficult, but it is not. Follow the golden rules: Don’t be rude, be approachable, don’t flirt, stay on the topic and never have derogatory remarks about another. Play nice as mom would say.
9. Apologies, apologies!
If you are going to come across like you are apologizing for your very existence, you will not get anywhere! On the other hand if you have to apologize a lot for your posts, you are doing something wrong. Evaluate your “online appearance” once in a while and you will never have to apologize again!
10. Lack of commitment!
Time is of the essence. We all know that. However that is not an excuse to rush through your posts, comments by others or any interaction online. Make time to thank those who have shared or commented on your posts. Be sure to reciprocate. Having an online presence means you have to be present. To have a successful online presence you also have to stay committed to the success of others, not just your own business. Your sales graphs will certainly show the results.

Join our family and subscribe to our awesome bulletin for all our specials, giveaways, and latest news!

3 + 13 =

10 Ways How Not to hold back your Business

10 Ways How Not to hold back your Business

Wildfire Media’s shareholders all have successful businesses of their own. But their number one priority is always…YOU!

Wildfire Media’s shareholders all have successful businesses of their own. But their number one priority is always…YOU! So with that in mind, they shared some helpful tips on how to grow your hobby into a business, and your business into a successful brand! The key focus is not just the growing part, but also the sustaining part. If you have an existing business, read on! You won’t believe your eyes!!

1. Define your brand or re-define it!
You need to know what your business’ brand is. Define who and what your business is all about! Is your business brand friendly or straight forward? Is your business’ voice informal or formal? Do you want to portray your business as approachable, positive and knowledgeable? Or do you want your business to personify other traits? Once you have defined your business brand, carry that message across all your social networks.
2. Have a unique selling point!
Stand out from your competitors by offering your customers something they cannot get anywhere else. We don’t mean special offers and discounts. This needs to be part of your core business that customers would want to connect with you rather than your competitors. Think about that one? Why should they use you?
3. Bravely go where no man has gone before!
Many snorts have probably escaped a few readers right now. We know! Easier said than done, right? But here’s the thing… In today’s “instant gratification” digital age, you need to take risks and be bold to get potential customer’s attention. How? Create controversy. Create debate. Create consideration. Bottom line, be creative.

“Create controversy. Create debate. Create consideration. Bottom line, be creative.”

4. Own it!
Once you have set out to do something, own it! Be confident and be bold. Great leaders have more than just ‘big’ voices, they have ‘big’ actions and don’t care about what people think or say.
5. Connect with your customers!
You need to go through people’s hearts to get to their wallets. True story! Studies have shown that due to social media, everyone feels more disconnected than ever. Sad, really, but in the end if you can give your customers the attention they crave, you will reap the benefits.
6. Partner with successful businesses.
What? Partner? Network linking is a great way to partner up with successful businesses. Offer successful businesses an incentive to add your website link to their websites. Guest blog for influencers/ successful business or co-blog on an article that they care about. Propose to do a feature on them on your website in exchange for a few shares on social media.

7. Leverage them!
Use your new found connections as a base for increasing your exposure. The people you surround yourself with can benefit your social standing, just as the alignments you have online can increase your status.
8. Expose yourself!
Turning to the media once you have reached marginal success is great way to gain more exposure and grow. Businesses can learn a lot from celebrities. They don’t make a move without informing the media where and when they are going to be there. Your business needs to be a media hound. Invite media to your events, share your achievements, and grow!
9. Manage your success!
The best way to advertise and promote your business is to use each success as a stepping stone to the next. “Hey! Remember that time we were number one or did that? Now watch what we’re going to do!” Use social media to grow your following, and use that following to gain leads. Turn those leads into sales!
10. Remember your team!
Is Jo-Lo still Jenny from the block? Yeah! So make sure you remember the people who got you where you are and build them up too. That includes your staff, former customers and suppliers. Who you have behind you is just as important as those in front of you!

Join our family and subscribe to our Awesome Newsletter!

6 + 7 =

8 Things about Social Media Your Kids Don’t Want You To Know

8 Things about Social Media Your Kids Don’t Want You To Know

The thought of a 6 year old on a smartphone is a scary concept for most parents, but it is a reality.  All kids “need” phones to stay in touch with their friends and family in this day and age. To top that off, they also “need” tablets, laptops and desktop computers.

However, what they use their devices for might shock you!

The fact is that 60% of kids use their devices to access the internet and have social media accounts. Despite the dangers that lurk with privacy issues and cyber bullying, there are some positive points. They don’t want you to know about this, because then they won’t be smarter than you anymore!

  • They post a lot of photos and use characters they have created on Meez, different avatars and anime to express themselves on social media.
  • Kids of all ages use You Tube to gain knowledge on products that they are interested in and to learn how to use them. Thankfully for most part it relates to hobbies! It is also their number one source of entertainment. A second close one is Vine, which enables them to upload or watch short looped clips. These clips are often entertaining, thought provoking and educational.
  • Instagram, and Tumblr are huge favorites to catch up on the latest trends and news. Most kids use these platforms to vlog about themselves too, in order to share their experiences, their personalities and the things they find funny.
  • Tweens and teens use Twitter to “microblog” about their day or opinions, and also to stay up to date with celebrities and companies they support. It’s a great way for them to quickly grab the attention they “need.”

“The fact is that 60% of kids use their devices to access the internet and have social media accounts.”

  • Kids use texting apps, like Kik Messenger, Whatsapp and ooVoo to host group study sessions and discuss more important things, other than homework, after school. It is effective real time communication between them and those they care about.
  • Burn Note, YikYak, Whisper and Snapchat are becoming increasingly more popular by the day. The time limits kids can set to erase texts and photos on Burn Note and Snapchat, allows them to communicate anonymously and covertly, without the fear of what or who they said something about being discovered. 58% of friendships end because of something that was said online! Despite what the kids think, what they say always stays online, but these short, powerful messages can lead them to like minded people in the same area.
  • For live streaming chats, kids turn to YouNow and Facebook. They can watch broadcasts or host their own broadcast, expressing what they think or feel in a whole new light. The educational value alone exceeds any negatives for these youngsters.
  • 13% of teens use Google+, which is amazing, since no one really paid much attention to it in the past. It is a great place to host “hangouts” and follow conversations that interests them.

There you have it. Could you imagine the possibilities if you or your business used these platforms like kids do? Of course, don’t tell them what you know, because we wouldn’t want to interrupt their incessant grazing and texting to start an uproar?

Join our family and subscribe to our Awesome Newsletter!

2 + 4 =

5 Unexpected Uses For Your Website!

5 Unexpected Uses For Your Website!

In today’s world, people have websites for everything! Soon-to-be married couples have a website so invitees can RSVP, check out the venue and find all the information they need about the BIG DAY. Unemployed people create websites to enhance their CV, so potential employers can see who they are, what they stand for and what they offer. Businesses, especially, have gone a step further and are using their websites as an online brochure, customer service center and point of sale all in one! But that’s not all they do. AND, there is so much more you can do.

It doesn’t matter if you are a part-time hobbyist, corner florist or a big company. We have some more amazing ways you can use your website! Check out our top 5!

internet-1028794_960_720Check one! A business Card. 

Wait a business card? That’s right! You can use your website as a business card. Whenever you post a comment online, make sure your Avatar, Gravatar or Profile pic is linked to your website. They can immediately see who you are, and what your business is all about.

“Bet you didn’t know this?”

scarygiphyCheck two! Even the Score. 

Imagine being able to tell someone that you’ve written an article about a specific topic, therefore you know they are “misinformed,”  or threaten a company with an entire article about their poor service on your website! Sure there is Yelp, and other online forums, but writing an entire article? Oh yeah! That would make even the biggest companies a little frazzled.
wildfire media Check three! Good Old R & D.

How many companies that are not in the Research and Development industry use their website for R&D?  Very few! Most website hosts and blog platforms have easy to use Polls which you can add to your posts. So use them to find out all the information you can about your customers,  and what needs they have. Do surveys in order to reduce unnecessary work and streamline your operations.

wfm12Check four! Chat boards.

Let your visitors get to know one another. This is not a new concept. Many companies have bulletin boards or chat boards, where visitors can interact with other visitors and share information from fitness tips, music they like, to movies to see, live events to attend, or anything they want. The conversations never has anything to do with the company or what they offer. The idea is to keep visitors coming back to your site to check the latest on the topics they are interested in. Let them share things about them and you might learn a lot more about your target demographic.

catgiphy (1)Check Five! Show off your VIP’s. 

Your customers, loyal fans, or other people in your fields can contribute to your blog, and they can increase engagement. Enable your website to offer them the ability to create their own profile and share valuable information or exchange stories with your readers. By letting others speak for you, they bridge the gap between the brand and the consumer. Open your doors so they can grab your visitors’ attention.

Join our family and subscribe to our Awesome Newsletter!

11 + 12 =

What Is The Secret To Your Success?

What Is The Secret To Your Success?

We have been a fan of  Melanie Hook, a photographer in Cape Town for quite some time now. She has been all over the world, and captured beauty wherever she went.

What strikes us about her, is her passion.  We dedicate this post to Mel Hook, as her passion inspires us.

You can follow her on Facebook and Pinterest. For those who live in Cape Town, she is the owner Hooked On Fitness, a private home based gym with NO Queues, where she is your qualified one-on-one personal trainer!

Successful people like Melanie, always say “it is my passion”  when asked about what made them a success. Chances are that if you have a business, it is something you are passionate about. The same goes for your hobby.

If you cook, arrange flowers, take photos, write stories, or believe in your unique ability so much that the thought of failure does not scare you, that is a passion. If it makes you smile, get out of bed and be nice to your momma, then that is something worth investing in.  You need to turn that passion into a business and show it off to the world! How would you do that?

“The secret ingredient to your success is a effective web presence!”

Your blog is the place where you welcome visitors into “your home” and let your personality shine. Grab your visitor’s attention with what you can offer them, rather than your product. Your website is your sales platform, and also the place to handle customer queries, among other things. There are many social media platforms you can use to get your name out there, and we have covered their importance in business previously-  Social Media.  But most importantly, a web presence means interaction! You need to interact with your influencers, customers and follow the conversations of your competitors to stay ahead of the game.

In the famous words of Oprah: “Follow your passion and live your best life!”

Join our family and subscribe to our Awesome Newsletter!

13 + 2 =

The Secret Behind Mom and Pop Stores

The Secret Behind Mom and Pop Stores

The Secret Behind Mom & Pop Stores – Everyone’s in on it!

There is a big move away from Franchises and Corporate companies, as customers are starting to support the small business owner.

What’s old is new and what’s small is big again!  Everyone is on it.

We love supporting the local grocers, bakers, electricians, mechanics and butchers. Occasionally even the local liquor store, or as we like to call it, the pharmacy!

Why? We give you exhibit A!

 

Even though their numbers are dwindled in the suburbs and cities alike, Mom & Pop stores have remained a constant since childhood. Nostalgia aside, they have not sacrificed their humanity for profit, unlike franchises. In order to survive they have diversified and still kept their unique ability to provide “the personal touch” to customers.

“They offer the best and most personalized experience and customer satisfaction”.

For that reason core customers return again and again, not to buy a specific brand, but to buy LOCAL and get that experience. These core customers outspend the rest and offer valuable word-by-mouth advertising. There aren’t enough coupons or point systems in the worlds the compete with the power of that!

Some major stores like Tesco, Whole Foods and Walmart, to name a few, have already begun to move into smaller spaces  a long time ago, in order to provide a “specialized” service for locals. They have done away with the big shelf space and large inventory to stock low cost necessities to gain entry into this niche.

Mom and Pop stores will however remain the future because they offer something that Tesco and the likes never will. They offer a sense of community and loyalty to their own community. They instill a sense of belonging, and provide customers with honesty, care and peace of mind.

When is the last time your service provider, or chain store provided that?

Join our family and subscribe to our Awesome Newsletter!

13 + 8 =

How Small Business Is Making The World A Better Place

How Small Business Is Making The World A Better Place

Now is the time to start your small business. Grow your hobby into cash making machine! So many people think big business drives the world. The fact it, it is small business and their loyal customers.

Here’s how your small business makes the world a better place:

Economic Growth

Small businesses are well placed to build personal relationships with customers, employees, and suppliers. There is little hierarchy or chain of command. With a small business you know who you are dealing with; you can ‘put a face’ to the person you are in contact with. Person-to-person interaction is as important as ever in building strong relationships. Your small business contribute to the local economy by bringing growth and innovation to your community. You also help stimulate economic growth by providing employment opportunities to people who may not be employable by larger corporations. Small businesses tend to attract talent who invent new products or implement new solutions for existing ideas. They are well positioned and have less hassle to introduce and develop new ideas. Larger businesses also often benefit from small businesses within the same local community, as many large corporations depend on small businesses for the completion of various business functions through outsourcing.
Adaptability and Flexibility

Large businesses may have set ways of operating and establish procedures that are hard to change. Small businesses are often far more flexible. It can also reach a quick decision on whether or not it can do what is required. Your small business also possess the ability to respond and adapt quickly to changing economic climates. This is due to the fact that small businesses are often very customer-oriented. Many local customers will remain loyal to their favorite small businesses in the midst of an economic crisis. This loyalty means that small businesses are often able to stay afloat during tough times, which can further strengthen local economies. Small businesses also accumulate less revenue than larger corporations, meaning they may have less to lose in times of economic crisis.

 

“Every business was small once. Through good personal relationships, excellent service and competitive pricing, they have grown.”

Schools and Local Government Offices

Due to the lower overhead costs of small business, their prices are cheaper. They can also enter into several different markets, whereas large corporations are more bound to their core business. When consumers patronize local small businesses, they are essentially giving money back to their local community. A thriving local business will generate high levels of revenue, which means that the business will pay higher taxes, including local taxes. This money is then used for local police and fire departments as well as schools.
Future Growth

Small businesses do not always stay small. Large corporations, such as Nike and Ben and Jerry’s, started off as small businesses that grew to become major players in the national and international marketplace. Many computer-industry leaders began as “tinkerers,” working on hand-assembled machines out of their garages. Microsoft is a prime example of how a small business idea can change the world. Small businesses that grow into large businesses often remain in the community in which the business was first established. Having a large corporation headquartered in a community can further help provide employment and stimulate the local economy.

 

Every business was small once. Through good personal relationships, excellent service and competitive pricing, they have grown. Your small business can become something amazing! All you have to do, is get the right people behind you.

Join our family and subscribe to our Awesome Newsletter!

4 + 3 =