SEO Your Website and Content!
We have done our fair share of posts on Websites, Content Marketing and SEO. Heaven knows there is a lot of information on the great ol’ www on it. But today we are taking it a step further…Helping you to do all three at once!
That’s right! Follow these tips on how to redesign or start your website, and set up content… all with SEO in mind.
Without a website, your business might as well be invisible. And even if you have a killer website, the only way new customers are going to find you, is through optimizing your website and content for search engines.
The first step to creating or re-designing your website is to understand your customers. Who are they? Where are they? What do they value most? How do they search for you online? These are the first questions to ask when you set up a Content Marketing Strategy and SEO Strategy too. Understanding your target audience is the key to a successful online presence.
To kill all three birds with one stone (metaphorically speaking) incorporate these three guidelines into your website, content marketing and SEO strategy.
- Navigation – When your customers search for you directly, they will enter your name or a variation thereof into search engines. Once they are in your website, it should be easy for them to navigate through. If it takes more than three clicks to find what they are looking for, you will lose customers. Create a simple design with very little distraction. In every aspect of your content, navigate your customers to your end goal as set up in your content marketing strategy.
- Information – People will often look for information online and start their searches with words like “How to” or “What is”. Keeping this in mind, design your website and create content in such a way that you will be the business they turn to.
- Transaction – The majority of the time, people will search for specific products or services not knowing that you provide such a service or product. Their searches will contain words like “best photographer in UK” or “online courses,” which you should incorporate into your website description and content. Your website should have clear sections where they can purchase products or services at a click of a button.
So using the guidelines of Navigation, Information and Transaction, here is how to incorporate SEO into your website, pages and posts.
- It all starts with the URL – Your domain name, your page titles and post headings are what link your website to search engines. It is the first thing search engines and readers see. Your domain name should be clean, clear and concise with no special characters, or numbers. Just like a store front to a shop, it must reflect your business name. The same will apply to your Meta Title url’s. These are the headings or titles you give each page and post, so they must reflect keywords about what your business does.
- Describe with descriptions – To really SEO the crap out of your website, posts and pages, you should also have a clear description underneath each title. These should contain keywords, describing what your business does or what your post is about. That way potential customers can read your title and description in the search results, and you can draw them to your site. Having a title and description, improves your SEO ranking. Many websites also add Meta Tags to their blog posts to make it easier for search engines to pick up relevant keywords to relate to search engine topics. A Meta tag is one word, separated by commas, which directly relate to that post and will include keywords your customers enter into search engines, for example “online, shop, shoes.”
- Anchor that text – When you include links to re-direct visitors to another page on your website to help them find what they are looking for, it increases your SEO ranking. These will often be linked to text, like “visit our online store.” Linking text to another website that you used as a source for your information, not only improves SEO, but it also makes you look good. However, always credit the source by including their name and direct link to the information your shared. You could also add a “follow them on Twitter” with a link to their twitter handle as added credit.
- Do the Alt Text – Search engines look for what is called Alt text in images and videos in order to describe what is in the visual. When you give a clear and concise description of the visual along with your business name, it makes it easier for search engines to direct visitors to your website, page or post.
- Nail it with Social Media links – Your social media pages have an impact on your rank in search engines.The more content visitors share, the more visitors you will get to your website and the more search engines will take notice. Therefore your website, posts and pages must have links to your social media platforms and must have share buttons to make it easy for customers to share your content.
In summary, always add your company name in the Meta sections and Alt text, along with keywords about what your business is about, into your headings, pages, pictures and posts. That way when potential customers search for you, a product or special keywords related to your business, your website will show up in the search results.
These are some easy steps to make sure your website, blog and content are Search Engine Optimized! If you already have a website with awesome content, it is not too late to go back and edit some of these SEO tricks into them either. We hope it helped you? But if you have anything to add or have any questions, please drop a line in the comments section and let us know?