Your Unconventional Guide to Websites!
The beginners guide to websites has been done! Heck, we even gave you the top 10 basics every website needs. But websites have evolved since the launch of the first ever website back in 1991 with the somewhat shocking url: http://info.cern.ch/hypertext/WWW/TheProject.html.
Nowadays websites are all about content and SEO. RIGHT? But websites are so much more than that.
Haaaaave you seen your website?
The concept of a website eludes many businesses and, dare we say it, web designers too. It not just a place to showcase your products or services and splash a little “About” section in there…anymore. Websites have become an online experience! We are GUILTY of this! But for a good reason…our website is service orientated and our silver fox of an MD is really old school!
Your Unconventional Guide to Websites, will teach you some possibilities that you can have in your website these days, to not only attract visitors, but retain them as life long customers. You need to know this! If not for you, do it for the good of mankind or something like that? Just do it!
As Michelangelo (the turtle – not the artist) once said: “Boy, and I thought insurance salesmen were pushy!”
- Roll out the red carpet!
A Landing page or a single Call To Action, give visitors a clear direction of what you want them to do. What’s even better is to provide an incentive for them to sign up for your newsletter or try your product or service. Jeff Bullas is probably the expert in this field! (Actually, he really is!)
- Go with Onboarding: After luring visitors to your website through paid, earned or owned content, you can lead them to where you want them to go. Onboarding is essentially a digital tour guide that creates an interactive experience for your visitor. You can make them learn more about how a product works, or let them chose how they want to use your service, simply by giving them visual directions. Twitter is a great example of this. As soon as you go into it, they show you who else to follow, what’s trending, and immediately get you hooked!
“Give your customers the interaction they crave!”
- Game on: Humans are funny creatures that constantly want to progress to the next level, higher ranking or complete the next task. Assign them badges, trophies or a ranking when they complete a task, like register for your service, or subscribe to your newsletter, or leave a review or comment, and they’ll be sure to return to get to first place. Crossfit’s Game Leaderboard is a prime example of this.
- Name your price! Pricing tiers with fancy smanchy names like “Elite package” for the more expensive option, or “Professional” for the less expensive option, helps visitors identify where they “want” to fit in. It also makes them feel better that they are not taking the cheapest option, which they internalize as poor service for them in return.
- Give incentives! With time sensitive discount codes, buy-one-get-one-free options, discounts on bundles and free trials, who will not win? Give your customers incentives for using your product and staying a loyal customer. Many brand ambassadors had been gained this way. You don’t even have to think about it! (or Aboot as our Canadian readers would say)
There are so many ideas you could use, but in the end it is all about doing what works for you and your customers. The most important thing is to let your customers know that they are not dealing with a faceless robot. Make your website interactive and go UNCONVENTIONAL!